build CV sciences, if you remember, plus CBD, that was one of the big publicly traded cannabinoid companies.

 

Manon Bolliger  03:56

Oh, okay, yeah. I mean, I don’t know them, but

 

Stuart Tomc  03:59

yeah, but we had that was a lot of fun, too. We had the patent for synthetic CBD for smokeless tobacco cessation.

 

Manon Bolliger  04:06

Okay?

 

Stuart Tomc  04:06

We were real life science company. And then, anyway, and then a couple of years ago, I went back to my first love, which is omega three.

 

Manon Bolliger  04:16

And so that’s

 

Stuart Tomc  04:17

what I’ve done for the last couple of years, to try to continue to educate people about test based nutrition. I found the Omega three blood spot test in 2007 so this has been sort of the main quest of my life, is to get people tested

 

Manon Bolliger  04:32

right? Well, I love the fact that there’s testing and you’re not just guessing, like you said, you know what your levels are, because, you know, when I had a practice and I could prescribe, I would prescribe, you know, Nordic sometimes try to get the top of the line and try and do the best amount of research, but, you know, there was no testing, so you’re, you don’t know if there. Having enough. You don’t know if you should try a different brand. You don’t know anything. So when, when I found out that you could actually test easily and and also that it the the patient or the client themselves could test, that’s what got me really excited. Because, you know, I’m into sovereign health. You know, people take over your own health. Don’t trust everybody, but have a team that you trust, and if the team’s not working up, fire them, you know, like fire. I’m a bit ruthless that way. So, so, you know, I know that there you can do tests, you know, in some provinces here in Canada, but to have the client pick up the test, check out where they are, you know, I think that’s that’s an incredible service. So anyway, enough about this.

 

Stuart Tomc  05:53

Oh no, no. I love hearing it because I’m biased. I’m completely invested in this idea of the decentralization and the democratization and the empowerment of testing, because unless you prick your finger, there’s a little Lance and put two drops of blood right on the filter paper, we have no idea,

 

Manon Bolliger  06:17

no,

 

Stuart Tomc  06:18

if you have the right amount in your tissues

 

Manon Bolliger  06:20

right well, could you speak to why it matters that we should know, like, Why? Why does Omega three matter? I mean, a lot of people do know, but you know, it’s a good to have a little bit of a reminder and why you’re so passionate about getting this out to millions of people.

 

Stuart Tomc  06:39

Well, one of the little lessons that I learned, they call it omega hand. If you just hold up your left fist, and I explained to somebody, imagine this is omega six. Omega six primarily comes from land based food. It’s essential. Your body doesn’t make it and it produces the largely pro inflammatory hormone like compounds on the right fist is omega three. This is also essential. It comes primarily from ocean, seed derived foods, and your body doesn’t make it and it’s largely anti inflammatory. We want these in balance in the tissue, which is the issue in every cell membrane. So when people say to me, Well, what is omega three? Well, it’s an essential fatty acid your body doesn’t make, and it produces the largely anti inflammatory hormone like compounds. Omega threes also produce things that are called specialized pro resolution lipid mediators. That’s a big mouthful, SLBMs, and they’re involved in the orchestration of the resolution of inflammation. And what I learned from William E lands, PhD, my mentor, fish Omega three and human health, for those taking notes, is that these Omega six and Omega three, they were designed our bodies were designed to have them in balance because they share the same enzymatic pathway

 

Manon Bolliger  08:04

compete

 

Stuart Tomc  08:06

for conversion and placement. So what does this mean to the lay person who’s just, you know, plugging in? I know you have a very educated audience, but if you have a balance between omega six and Omega three, we have a much healthier inflammatory response, because inflammation happens. It’s life. Omega threes help to suppress inflammation and resolve inflammation. So when people are in balance, one to one is ideal. Hypothetically, it’s still debating

 

Speaker 1  08:36

two

 

Stuart Tomc  08:36

to one, three to one, anything above that, you’re missing the boat, and so the entire Omega three industry, which is based on marketing and billions of dollars generated if the patient doesn’t test herself, you could be taking fish oil and eating sardines and be completely Missing the safe zone

 

Manon Bolliger  08:59

and the human consequence of inflammation that’s not regulated is what we see all our chronic diseases, strokes, heart attacks, you name it. I mean every chronic disease has, not every, but almost has a, you know, an inflammatory component, right? So

 

Stuart Tomc  09:25

I completely agree, and some of my mentors have said to me, the doctor that used to be my boss at Nordic Naturals, I won’t mention her name at this moment, but she was super, super, super cool. And she used to say to me, you know, when she saw her patient, she was a naturopath, she said, I would say to my patients, do you think that being out of balance is is better in your situation, and just really empower the patients that you know what? I think you’re right? I probably would like a better inflammatory or a healthier inflammatory response. So that’s what I love about what we’re doing. Now we don’t have to diagnose, treat, cure, or mitigate, ameliorate any diseases or disease symptoms. We need to show people that if you are in balance and you have the appropriate Omega three index, it’s the most modifiable risk factor for health,

 

Manon Bolliger  10:18

right, right? Yeah, very interesting. There’s a study that I don’t know if you could just talk about it, that shows how many, I think it’s like 1000s of people have taken this in zenzino and have had fantastic results in balancing, which you know, most of our belief system is you put the body in balance, and it knows what to do. So if you’re missing the substrate to so that the body can do its work, then you’re missing you can’t go into balance. You’re just missing too much to be able to do that right, which is what excites me, you know that personally about about Omega three, especially, but I like that the balance and I what I was also reading is that you you keep the polyphenols in. Can you maybe speak to that as why I know I’m asking you two questions,

 

Stuart Tomc  11:19

the data first, and then we’re going to talk about why the CO factors are always important.

 

Manon Bolliger  11:28

Okay,

 

Stuart Tomc  11:29

they’re always important. So let’s first show your audience where they can go look at this information themselves. You don’t have to register for this website. It’s called zenzino test.com zenzino test.com and this is the global interactive map. Now this is the reason why I felt so comfortable being part of this company, and not just me, the former chief science officer from Nordic Naturals. He’s also a partner in zenzino, their top medical spokesperson, Dr Michael Lewis, MD, MPH, MBA, I work very closely with him every single day. My former boss, who I’d mentioned before, she had been part of Zeno, a five of us from Nordic Naturals. So that should really say something. So first, it’s powerful, isn’t it?

 

Manon Bolliger  12:20

Yeah?

 

Stuart Tomc  12:21

Why? Because we are brand agnostic. I’m gonna make this clear. Patients come first. If you ate enough sardines, I always go with my I walk around with my sardine can. If you ate enough of these, and you got the right level in your blood, you don’t need any supplements.

 

Manon Bolliger  12:40

Yeah,

 

Stuart Tomc  12:40

that’s what a supplement is.

 

Manon Bolliger  12:42

You know what? I was hoping I’d be that one.

 

Stuart Tomc  12:44

No, me too. And I failed miserably, and I start to use all the time. Get into the cofactor. So let’s click Canada right here. So we’ve tested 11,064 people in Canada. Your average first score is 13.7 to one. That means 13.7 times. Let’s be more technical, arachidonic acid, which is an obligatory ligand for Cox and locks that make these pro inflammatory hormone like compounds thicken your blood, increase sensitivity to pain, very important when you get cut. EPA makes the anti inflammatory hormone like compounds that thin the blood and reduce sensitivity to pain part of the resolution of inflammation. So look at this 13.7 to one, down to 3.3 to one. That’s 11,000 people.

 

Manon Bolliger  13:33

Wow.

 

Stuart Tomc  13:34

That’s very persuasive. Now let’s look at some other countries down here, 22.4 to one.

 

Manon Bolliger  13:41

Wow.

 

Stuart Tomc  13:42

Oh, okay. We eat more Pam and spam and ding dongs and chicken nuggets and o’s and Krispy Kremes than you doll, than y’all do, and good for you. But then we look at Norway or Sweden. Let’s click over here. Norway, we’ve tested 113,000 people, and they go from 10.8 down to 2.7 so if you take some Go ahead, please.

 

Manon Bolliger  14:04

Yeah, it’s still higher than I would have expected.

 

Stuart Tomc  14:07

Yes, everywhere.

 

Manon Bolliger  14:09

Yeah,

 

Stuart Tomc  14:10

if you look at Japan, and I won’t click through all of them, but you can go and look yourself like, look at India, real quick, 46.3 to one.

 

Manon Bolliger  14:18

Yeah, I can see that. But yeah. What about Japan?

 

Stuart Tomc  14:21

Well, Japan, Japan is about the same as Ghana Africa.

 

Manon Bolliger  14:25

Okay,

 

Stuart Tomc  14:26

okay, so I’m gonna navigate away from this just for a second, because it’s

 

Manon Bolliger  14:30

worth

 

Stuart Tomc  14:30

saying the score in Japan is almost the same as Ghana Africa. The diet is completely different. They’re about nine to one. So why? In Japan, they’re eating, on average, 250 pounds of seafood per person per year, and they use a lot of sesame seed oil, which doesn’t mean that it’s bad, it just has more omega six,

 

Manon Bolliger  14:50

correct? Yeah. Now

 

Stuart Tomc  14:51

we’re looking at linoleate Omega six and seed oil. We’re really talking about arachidonic acid. But you see, there’s a competition in. Ghana, they’re almost the same score. I have some partners in Ghana, and they just don’t eat junk food,

 

Manon Bolliger  15:07

right?

 

Stuart Tomc  15:08

And so it’s the silver lining of being poor. It’s very beautiful. And so when people, you look at that map and realize that we’ve tested 1.7 million people, and we found an entire world out of balance.

 

Manon Bolliger  15:23

Yeah, that’s quite impressive. Yes,

 

Stuart Tomc  15:26

then in summary, on this thought, and then we’ll talk about why the cofactors are important. The main reason I was so comfortable with being part of this organization is all of the samples go here. This is called VITAS analytical services. This is where the red blood spot testing was born, in the Science Center in Oslo Norway. They work with the Max Planck Institute, Bristol, Myers, Squibb, gehealthcare, and zinzino is their biggest customer. Now, what I loved was you get a little identifier code. It’s completely anonymous. They don’t get your address or your phone number or anything,

 

Speaker 1  16:05

and

 

Stuart Tomc  16:05

they’ve taken that data and look at this publication, 590,000 whole blood dry spot samples. This is the largest observational study ever, 590,000 people. And it found a world out of balance. Now we have two other publications going through peer review when they come out, and you’d be so kind, I’d love to come back,

 

Manon Bolliger  16:30

sure

 

Stuart Tomc  16:32

Show the audience, because this makes this the biggest public health initiative, and a company that is not a marketing company masking around around as a science organization.

 

Manon Bolliger  16:46

We’re

 

Stuart Tomc  16:46

very committed to health, and the people behind the company are some of the greatest minds. I will point to the gentleman to the top right, Paul Clayton, PhD. He studied at Edinboro and then worked with Sir Michael Crawford. And he, if you followed his work ever, he’s the greatest living mind and nutrition today, in my opinion. So he’s our Chief Science Officer, the man right below him, and Angela Rizzo and several others created what’s called Balance oil. And the balance concept, right? The balance concept was, we’re not going to guess. We’re going to test the patient at baseline. Then

 

Manon Bolliger  17:26

we’re

 

Stuart Tomc  17:27

going to start this next generation oil. I’m going to explain based on your body weight. Here’s a shot glass.

 

Speaker 1  17:33

You’re

 

Stuart Tomc  17:34

bigger, you take more. You’re smaller, you take less. And then they said something so simple, so profound, I can’t believe we missed it. They said, You can’t teach a one day old red blood cell a new trick. It’s an old dog and won’t learn a new trick. You can’t affect 118 day old red blood cell. They live about 120 days, right? They said, you can only impact the new red blood cells that are coming online out of the bone marrow.

 

Speaker 1  18:03

So

 

Stuart Tomc  18:03

you need to take the oil based on your body weight, your bigger, more, smaller, less for 120 days, and then test again. And then finally, you have to make sure that your oil is more like oily fish in liquid form, not purified fish oil. Now this is where I had eat some humble pie. And I was wrong, because I stood on stages all over the world, and I said Nordic Naturals makes the world’s safest, most effective Omega three oils, and I show the levels of oxidation almost non existent. You remember the sales pitch?

 

Manon Bolliger  18:41

Oh, yeah.

 

Stuart Tomc  18:43

Well, it ends up being naked oil, denatured, naked

 

Speaker 1  18:49

oil,

 

Manon Bolliger  18:50

right? Yeah,

 

Stuart Tomc  18:51

allow me to explain. So this is where it all starts. So algae is the source of all EPA and DHA every single bit. Now we’re not talking about ala from flax meal or purslane that desaturates and elongates and their rate limiting factors there. Here, the pre formed EPA and DHA all comes from marine micro algae. And around the outside, I’ll show you what it looks like. Is a polyphenol ring. Technically, it’s a fluorotanon with a P, and it protects the Omega three, and it ensures it goes through the trophic levels of the fish. Ultimately, when we eat sardines or fish, the Polyphenols are there to help it bio accumulate. When the Inuit were eating seals and whales, they weren’t just eating EPA and DHA, they were eating a ton of these polyphenols, which are antioxidants

 

Speaker 1  19:47

and

 

Stuart Tomc  19:47

allow the Inuit to recycle the small amount of vitamin C they got in the skin of the seals, which is why they didn’t have scurvy. So when I unlocked all this, my brain. Exploded because this is what we do to fish oil. I’m this is an analogy now,

 

Manon Bolliger  20:06

yeah,

 

Speaker 1  20:06

we

 

Stuart Tomc  20:06

take this incredible, perfect food, milk, and then we destroy it.

 

Manon Bolliger  20:14

Yeah.

 

Stuart Tomc  20:14

Well, look at this is what we do with fish oil. And I don’t think people fully appreciate how much processing goes on. Look at to the right side of the slide, heated up to 250 C under a vacuum, separate the molecules by weight. We remove the contaminants, that’s good, and then we remove all of the CO factors in nature, and that’s bad. So this is what they look like if we didn’t have that polyphenol ring, the EPA and DHA explode the what were we doing? We were taking purified fish oil, putting it in a bottle with vitamin E, like Edward and rosemary, and the second you ingest it, it’s absolutely unstable in the body. It is not the same as eating fish. So how did they? How does, how do we replace these polyphenols? Well, they got lucky, in my opinion, because they’re 1000 polyphenols, and the ones in olives pre harvest, baby little olives are lipophilic and almost identical in structure. And so what they did is genius during the manufacturing. It’s a nitrogen blanket so there’s no oxygen. You bump in the triglyceride form fish oil made from anchovies, totally sustainable triglyceride form with the polyphenols, and they wrap around and mimic that delivery system in nature. And when I finally learned that, I shared that with all of my teachers and all of my mentors,

 

Speaker 1  21:50

and

 

Stuart Tomc  21:50

now they’re all using the zInzino products,

 

Manon Bolliger  21:53

right? Well, it’s, I mean, it’s pretty compelling, right? I’m thinking of another example, like reverse osmosis, that was such a big thing. But if you don’t add the minerals, like it does all kinds of problems afterwards, you know, it’s like our cleanup crew. We so need that, because we’re so toxic from all the policies that are happening, you know, and and it’s we need to clean up, but we have to replenish. We have to have something whole in the end. You know, yes,

 

Stuart Tomc  22:25

no, we need the cofactors. And if I just just one more slide, if you don’t a couple more, please, yeah, don’t mind. I don’t

 

Manon Bolliger  22:30

want to

 

Stuart Tomc  22:30

know. I get sometimes so excited about this. But then people say to me, okay, great. This sounds really clever. You showed me the map of all of the people that failed the first test and passed the second test. I was one of them, but please elucidate, show me a little bit more. So this great paper and molecules, polyphenols and fish oil for improving metabolic health. This is anyone can get access to this. It’s been reported that the combination like you find in the balance oil of these nutraceuticals can lead to a three fold increase in glutathione peroxidase activity,

 

Stuart Tomc  23:06

as

 

Stuart Tomc  23:06

well as a 50 to 200% attenuation of common inflammation biomarkers as compared to their individual capacities. Now that is powerful, but there is more. What about specifically on the stability? How much more stable is it, not only in the bottle, but in the human body? So here, this is what called the oil stability index. So we compare balance oil on the right to cod liver oil, concentrated Omega three and krill oil, and you see how much more stable the balance oil is. I encourage anyone to look up hydroxy tyrosol. I knew nothing, nothing about these molecules. It also crosses the blood brain barrier. It is a prebiotic and it also eats micro calcifications in your arteries. Very few things do that. Maybe nattokinase,

 

Manon Bolliger  23:56

which one does? Sorry, the

 

Stuart Tomc  23:58

hydroxy tyrosol, okay, the main polyphenols,

 

Manon Bolliger  24:02

okay, okay,

 

Stuart Tomc  24:03

in the olive so when you put them together, as you see in this paper, sustainably sourced olive polyphenols and marine and Omega three marine lipids, a synergy fostering public health. Look at the graphic abstract the fish with the olive Wow, and look at what it says natural polyphenols present in marine oils play an essential role in protecting Omega three lipids from oxidation and auto oxidation, ensuring that no pro inflammatory products are formed after intake, as often happens with refined Omega three concentrates, if you’re taking highly purified fish oil, you might be missing the boat. It’s not the same as food.

 

Commercial Break  24:53

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Stuart Tomc  26:04

and that’s why I wasn’t delivering,

 

Manon Bolliger  26:07

wow, yeah, that’s a very eye opening. I mean, I get it now to another level that when I read it. Thank you so much. But it makes I mean, I’m a real foodie and a food person, you know, so everything to go back to food, you know? And I, honestly, I’m not a big supplements person. I don’t It’s not that I don’t believe in them. It’s more that I wish we didn’t need them. I wish our Earth and our land and our soil could provide and I wish the sun wasn’t hiding and and I wish our clouds were like puffy things like in the past. And I have a lot of wishes.

 

Stuart Tomc  26:49

I agree with you completely there. I mean, a true supplement should supplement the diet, but, and if someone ate enough of these sardines, right? I just always use the sardines because they’re easy or enough wild caught salmon, and they tested and they were two to one, three to one, or one to one, you would have the absolute protection that omega three is offering,

 

Manon Bolliger  27:10

yeah, yeah. And

 

Stuart Tomc  27:11

most people don’t eat enough of the fish, and that’s why they do need the supplements,

 

Manon Bolliger  27:16

right? And then there’s a limit to how much fish without them causing toxicity because of the mercury, right?

 

Stuart Tomc  27:23

Well, it’s very highly it’s been highly debated. The selenium that’s naturally occurring in the marine food web acts as a natural chelator, so that can help protect

 

Manon Bolliger  27:34

that also can, okay, right?

 

Stuart Tomc  27:36

So there are a few other things we would need, right? In a healthy diet. Remember, in the marine food web, we’re going to have iodine, and there’s a huge iodine deficiency,

 

Manon Bolliger  27:44

 correct

 

Stuart Tomc  27:44

You’re going to need manganese, zinc, copper and selenium for the antioxidant signaling system in the brain to help protect Omega three. So those are all the things you would get from the marine food web. However, balance oil is a Mediterranean diet in a bottle,

 

Manon Bolliger  28:01

right, right, right. Okay, and

 

Stuart Tomc  28:03

that is exciting, because you could supplement with a little bit of iodine or eat some fish and take some of the other micronutrients in your food, and really be recreating the Inuit diet in a bottle and the Mediterranean diet in a bottle.

 

Stuart Tomc  28:20

and so I think since most people aren’t going to eat enough fish, I’m very comfortable saying that this is probably going to be more user friendly,

 

Manon Bolliger  28:28

right? Yeah, I would imagine, plus, it can taste like lemon or something other than fish to those that don’t even like fish. You know, I had another question that came to me here your thoughts on different forms of Omega three, and if you could comment on ethyl, as in Ester, ethyl Ester, triglyceride, and also ISO phosphadyl, choline bound omega threes.

 

Stuart Tomc  29:00

Okay, great, great. So we’re gonna go back to this is such a great question. Thank you so much. Okay, so let’s go back to this slide here for a minute. So when they want to really concentrate the amount of EPA and DHA in fish, the average in sardines and anchovies, we call it 1812 18 EPA, 12 DHA, so there’s a little bit more EPA than DHA. Cod Liver Oil is different because when it’s colder, when the water is colder, there’s a little bit more DHA. So when it’s in the natural triglyceride form, it has not been broken apart and then re esterified. So let’s go step by step. When you break it apart to concentrate it, you make something called an ethyl ester. You break the natural glycerin backbone. It’s like a letter E, and you attach the omegas to an ethanol now that doesn’t exist in nature.

 

Manon Bolliger  29:59

Mm.

 

Stuart Tomc  30:00

It melts Styrofoam. Doesn’t mean it has adverse biological activity. The two FDA approved drugs, actually the three, the two approved in here, and I believe Health Canada and one in Japan are ethyl esters, because to concentrate pure EPA and pure DHA, or pure EPA. It doesn’t swim around in nature like that. Now, the lay person often says, Well, it’s the pharma one. It has to be bad. I’m sorry, the who has a list of life saving drugs, and they do have a role in medicine, and there are now standard of care. So there is lovasa, which is EPA and DHA to lower triglycerides, and the newer one is called vascepa, pure EPA, used on top of standard of care, lowers major adverse coronary events by 25% it was just added to the American Heart Association’s list for residual risk. So when someone says to me, they’re ethylesters, they don’t work. They’re not reading, okay, they’re they’re ill informed. However, a lot of us prefer natural and so when you use something like balanced soil, we don’t break it apart, attach it to an ethanol molecule, or re esterify it, like Nordic Naturals does. That’s called a re esterified triglyceride. And then there’s a debate is, if the DHA is in the SN two position, does it really mimic nature? Then there are all of these new ones. You talked about the new DHA bound, right? They’ve got to be bound to phospholipids. You see all of this marketing. Well, here’s what I love about this test. Is it all comes out in the red blood cell. Everything comes out in the red blood cell. So everyone’s arguing about my mouse trap is better than your mouse trap. This red blood cell test is going to capture there’s the fats we eat, the fats we make from de novo lipogenesis, and then there’s the supplements that we’re taking at the end of the day, whether it’s an ethyl Ester, a triglyceride, a re esterified triglyceride, a phospholipid bound DHA or krill oil, your goal is to get 8% or More of Omega three in the red blood cell, and to get a balance between omega six and Omega three, of three to one, two to one or one to one. That’s why the test has the power. I don’t like the marketing personally, because I feel like they just I’m an you know, you’re Canadian, I’m an ad busters follower. I don’t know if you ever read, but I just can’t stand marketing and advertising,

 

Manon Bolliger  32:44

and

 

Stuart Tomc  32:45

at the end of the day, the tissue is the issue. And this captures,

 

Manon Bolliger  32:49

yeah, yeah, yeah, no. I mean, I, I’m also allergic to that, which is, you know, which I find myself in a strange predicament, actually loving a product and believing that it really is what people should be taking and then letting them know about it, and then finding, well, let me just address the, whatever they call it, the the elephant in the room, right? Is this, this idea that there’s a membership, right? So I just want to and please correct me if I haven’t seen it the right way. Okay? And so the way to understand it is, in order to well, you can just buy it. You can buy the test separately. You can buy the product separately. You can do anything you want separately. There. You don’t have to be in a membership at all, but there’s a cost advantage that if you do join a membership, which you are basically you manage that membership completely on your own. So it’s not like you have to do these endless emails. Please take me off. Please refund me last month. Please, whatever all that you do your own management. And the reason it’s set up, in my understanding, is six months is because the first month the company gives you the test, and basically, for the same price, throws in the product. That way, you test yourself if you happen to be all green and you like what you’re doing. And then, let’s say, Enough sardines, and everything’s working out. You just stop it, and that’s it. And they actually refund you if you are another color. And you decide, You know what, I’ll test this product out, you can continue, and at the five month mark, zinzino sends you for free, another test, and this way they get a database on again. It’s anonymous, but they can see that their products work. You. You can see that the product works. And then you choose, at that point, you’re, you’re all good, or you choose this product works, I like it. I’m just going to stay on it because it’s working for me. And by then you’ve, you’re past the 120 days. Your body is actually noticeably different. You feel, you know, if you had inflammation, it’s less than it was. And also, like brain fog, like if it, if it does cross the blood brain barrier, then it would help with cognition and all those things, would it not? I have

 

Manon Bolliger  35:35

you

 

Stuart Tomc  35:35

are so you are so spot on. And I want to address this whole thing. I thought it would. I’d be remiss if I didn’t quickly show what the results look like as I respond to your comments.

 

Manon Bolliger  35:46

Sure

 

Stuart Tomc  35:47

if you just look at how easy this is for the patient to understand, unbalanced. Okay, look at the Omega three index, insufficient if you are fortunate enough, and I’ve seen people that scored like this on their first

 

Manon Bolliger  36:04

test.

 

Stuart Tomc  36:05

You’re balanced and you have an optimal Omega three index. The customer gets all of their money back, and they get to keep the oil. Now this is what I find so fascinating. There’s a doctor in Canada that has over 200 patients that have been taken the test, the before and after test, he’s mimicked the results that about 95% of people fail, but the 5% of people that pass, they just decided to stay on the oil anyway, because you have to stay in balance

 

Speaker 1  36:36

right

 

Stuart Tomc  36:37

polyphenols. They report that their guts feel better, their digestion is better, their cognition is better. They’re just better. They’re getting improved benefit over time. Now let’s address the elephant in the room. Price is everything. Market efficiency has changed everything. That’s why I’m no longer working with a retail brand, because when you you think about being gouged, go to the store shelf.

 

Speaker 1  37:05

People

 

Stuart Tomc  37:06

don’t appreciate that $100 product on the shelf is $50 wholesale, the master distributor price is 25% off. The broker, she gets 10% the store owner asks for a free fill. Then there’s Co Op advertising. What zinzino figured out. They call it Scandinavian kitchen table medicine. I love it, where you take the test in the privacy of your own home, and then the highest quality product is sent to your front door. This is twice as good as Nordic and half the price you get to manage your entire subscription. I’ve never seen anything like this. Every customer gets their own website, their own website. They can click on their subscription, add and subtract at any time you need to call anybody or email anybody. Every dollar of shipping gets refunded back to the patient,

 

Manon Bolliger  37:57

right? I heard Yeah.

 

Stuart Tomc  37:59

After their seventh order, they get 10% on top of the shipping. They can use all of those reward dollars to try other products, and they can forward the link to their cloned website. This is so Norwegian. This is so cool. They send the link of their cloned website to their friends, and then they can earn their products for free,

 

Manon Bolliger  38:21

right to

 

Stuart Tomc  38:21

a little game. So if you really look at market efficiency,

 

Manon Bolliger  38:26

yeah,

 

Stuart Tomc  38:26

I think if you were to ask younger people, they’re okay with subscription,

 

Manon Bolliger  38:33

well, I it makes sense, you know? I think, like I see the sense and that it’s, it’s who you decide to pay. You know, you can do Facebook ads and and help facebook get bigger, or you can use other methods as well. Like we all like this. Yes, exactly. This

 

Stuart Tomc  38:51

is our volunteer army. That’s right. This is interesting. We did as much business with zinzino last year as Nordic Naturals did. So they spent millions and millions and millions on branding and advertising. And what did we do? We had a volunteer army where somebody tests and then it turns into a game. This is my favorite part. They might not change their diet on the first test, but when they get green on that second test

 

Manon Bolliger  39:17

and they’re sticking with it, well,

 

Stuart Tomc  39:20

the patient compliance, and that was the rate limiting factor in your whole life. All my friends are doctors and naturopaths, osteopaths, PhDs and physicians. Isn’t it hard to get people to do something

 

Manon Bolliger  39:31

okay, even

 

Stuart Tomc  39:36

if they know they should. They love you.

 

Manon Bolliger  39:38

Yeah. You know, our time is almost up, but I really do want one of the other things I’m excited about the company itself is how innovative it is and how many new tests. Now, I know in Canada, we have our own regulations, which maybe we won’t shortly, but anyway, the. A gut test, like you’re doing other things that. And again, this goes under my real belief that we need to be in charge of our own health, and not to, you know, give it to the into the hands of experts that are maybe experts, maybe not, maybe paid, maybe this, maybe that. You know, we have to look at all this, but we need to be in charge of it. So I love that you’re having this gut test. Can you tell us just a little bit what’s coming and what else is available for health sovereignty?

 

Stuart Tomc  40:35

Okay, I’ll go through this quickly, because we’ve got quite a few slides to show you, but I think it’ll be worth it. I’ll go through it quick. One of the other advantages of getting back into balance is it will shift the metabolism of the amino acid tryptophan from the pro inflammatory pathway to the indole pathway, which is where your microbes in the gut metabolize the tryptophan, and you can measure it in the blood. Now for the first time, thanks to zenzino. Now we built this in house. We didn’t create the Omega three index that was born in 2004 we bought zenzino, bought the balance concept, and we brought it all over the world. This is our Eureka contribution to the world. So no longer a stool sample. If you’re measuring lipopolysaccharides or Zonulin, you’re looking at what’s in the stool. There’s some information. This is showing the functional output. So for any of your viewers that would like a deeper dive, great article, Cassandra, stern interviews, Dr Maria torrensen on our team, how we’re betting big on blood for gut health. And we coined the term the gut health index.

 

Stuart Tomc  41:44

You’ve

 

Stuart Tomc  41:44

heard of the Omega three index. We coined the term the gut health index. You don’t need to understand quinolinic acid, the chiurinine pathway, indole three, propriotic acid. Most people won’t. What you need to know is you need a high gut index, not a low gut health index, IPA to the right, that’s the signal. It is a signal that your bacteria. It’s a specific bugs or chlorostridium sporogenus, and it also goes back up through the blood brain barrier, and it scavenges free radicals in your brain. It also is a light ligand for these targets that help to tighten up these loose junctions. So if you have high levels of IPA in the blood, it’s a single microbial balance and epithelial resilience. Some have said, leaky gut, leaky brain. You don’t want everything leaking through there with the increased permeability. This is what you want, is a high gut health index with a high level of IPA, and so this is the forefront of health sovereignty. If you knew your omega six, three balance and your gut health index, that would that you’re covering cellular health and gut health and all the clinicians that are listening too, you can track to see if what your patients are doing is actually working.

 

Manon Bolliger  43:03

Yeah,

 

Stuart Tomc  43:04

the gut health test before take it after. If you fail, it usually means you need more fermented foods. You need more prebiotic fiber. You have too much stress, you’re out of balance, and you’re shifting all the tryptophan to the chiurinine pathway. So once you’re healthy, you’ve got good microbiota, a good jungle down there, and not too much stress, then you have a higher score. I love what zinzino is doing to put health, power and sovereignty back in our hands.

 

Manon Bolliger  43:32

Okay, but I have more questions. We’re gonna have to do another one, but I think we’ll leave it if you’re fine with it today, like this. I also want to talk about for practitioners, you know. But let’s, let’s, yeah, because I just see this product as or the team as, wanting to get the word out to oh, they’re

 

Stuart Tomc  43:58

going to be the biggest preventive health company in the world, the biggest preventive health company in the world. This is not about commerce. This is how we’re going to change the world when we come back next time I worked with the guy that tried to do it at the Pentagon, he couldn’t get them to test we’ll talk about that next episode. We tried to do it at Nordic Naturals. This is the volunteer army that we’ve been looking for our whole lives. Yeah, I’m so honored to get to meet you today.

 

Manon Bolliger  44:24

Yeah. Well, thank you so much for coming and sharing all this. I think it’ll be greatly appreciated. Thank

 

Manon Bolliger  44:32

you

 

Stuart Tomc  44:32

so much.

ENDING: 

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